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Mobile Solutions

First-of-its-Kind, Location-Based Platform by Motorola Solutions

26. 05. 2014

Richard

MPact

With 45% of shoppers already using their mobile devices for mobile coupons, Motorola Solutions announces a new unified indoor locationing platform.

Motorola's MPact Platform for Mobile Marketing is the first of its kind to offer both Wi-Fi and Bluetooth Smart technology to engage with shoppers in the aisle when buying decisions are being made. The solution enables shoppers to opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app and access Wi-Fi to locate products in store, read reviews, compare prices and look up information.

Mobile technology is critical to retail and our industry is learning how to integrate mobile with digital signage, maximizing the twin drivers of retail technology today.

Understanding the Mobile Visitor

19. 08. 2013

Bob Snyder

Mobile Solutions

V&A

Ah, the mobile or “handy” as the Germans call it. It’s changing almost everything in the AV industry.

Suddenly your “handy” gets brains and then the rest of us need to graduate to being smart about mobility.

Let’s take an example of a museum. AV typically supplies a number of services to museums to help museum visitors find their way around, learn about exhibits and learn by interacting with information provided by the experts of the museum. From wayfinding, to displays, to interactive touchscreen content, to PA systems to video security cameras…AV is embedded in almost every museum.

Intelligent Roaming Digital Signage Solutions

10. 05. 2013

Roger Douglas

Mobile Solutions

Oh, we know what you are thinking: this looks like someone walking along with a display parked on their head.

It looks as simple as a walking digital billboard yet the Nomadix iWalker offers sophisticated roaming digital signage.

The iWalker engages with other media platforms, targets consumers by age and gender, measures audience interactions with content and produces reports in real time whilst on the move. iWalker offers fully quantifiable and measurable results and provides bespoke reporting to the client’s requirements.

All campaigns are supported by a detailed report, which includes:

• Number of impressions.

• Number of interactions

• Number of samples/ merchandise/ promotional materials distributed (if applicable)

• Consumer data & profile (by gender, age group & time spent looking at the media)

• Campaign tracking and time line for locations covered

• Campaign photographs and videos (if applicable)

• Real time quantitative and qualitative data on the live audience

Take a look below at the video interview with NomadiX Media’s CEO, Mark Evans and decide for yourself.

The screen positioning above the head ensures long range 'line of sight' in daylight and night conditions. Secure mobile and wireless connectivity allows transfer of data and images in real time, making it an ideal frontline system, that can also be used to enhance frontline security in heavily populated events and public gatherings.

Watch Nomadix iWalker video

Go Nomadix iWalkers

Airgoo Android-based Wireless Digital Signage

03. 05. 2013

Bob Snyder

Mobile Solutions

Airgoo's MicroPlayer upgrades any flat panel TV to a wireless digital signage display.

Airgoo MicroPlayer

Running on the 1GHz ARM CPU and with up to 4GB storage for media content, the MicroPlayer is powered via a micro USB port eliminating the need for additional hardware or installation. Your customers can plug the device into the HDMI socket of the display and play almost any type of picture or video format.

This cost-effective Android 4.0 ICS solution comes with a very easy-to-use cloud CMS with most features expected of a video and fixed image digital signage solution. The CMS features a Scheduling tool that allows users to schedule different content Playlists at different times of the day and for each day of the week.

Airgoo's MicroPlayers will also work with any other CMS via RSS Feed. Via the CMS, users can create and schedule digital messages for information, advertising and merchandising quickly and seamlessly.

This is a solution especially designed for multi-site locations and particularly franchises who are usually cost conscious.

Domino's Pizza selected Airgoo's HDMI MicroPlayer for its approved digital signage system in 770 stores throughout the UK, Republic of Ireland, Germany and Switzerland.

Most recently Anders+Kern UK announced their own badged A+K Airgoo products. Airgoo is looking at distributors in other European countries as well.

Go Airgoo

Go A+K Airgoo

Indoor Navigation: Nokia, Samsung, Sony Join Forces

20. 11. 2012

Bob Snyder

Mobile Solutions

In-Location Alliance

Nokia, Samsung Electronics, Sony and Qualcomm created the In-Location Alliance to improve the accuracy of indoor positioning, the next frontier of mobile services—and digital signage.

Indoor positioning systems require multiple network and mobile technologies, maps, applications and middleware working together. The primary technologies will be Bluetooth 4.0 and wi-fi, already used in mobile devices. Integration in smartphones and other devices and the first commercial consumer applications will arrive next year.

Finding out where you are in a mall or a sports arena using a smartphone is difficult today because GPS coverage usually isn't available. Besides improving navigation accuracy in those kinds locations, the In-Location Alliance will also prioritize low power consumption and making the technology both easy to implement and use.

As indoor positioning becomes more accurate, this could include delivering directions to the right products and promotions in nearby shops or using real-time navigation inside a building to help find a friend.