Make up your mind, really… should hardware and software be bundled under a single brand to create more effective digital solutions-- or not?
Most software developers and most hardware companies form alliances with one another to build a strategic network of complementary suppliers to chase the Holy Grail of digital signage: a seamless end-to-end solution instead of today’s mishmash.
When, last June, EnQii Holdings and Minicom Digital Signage (MDS) merged their respective software and hardware companies to create ComQi, the aim was “to provide integrators with an end-to-end solution encompassing media distribution, network management, content management and proof-of-performance.” While reducing their individual capital and operational costs, of course.
Their vision, “to create a seamless platform to allow targeted consumer messages to be delivered with pinpoint accuracy to digital signage, mobile and computer screens,” sounded worthy and achievable.
But somewhere along the path, in less than a year, something went astray.