Calling it “World’s First 10,000 & 12,000 Lumen Solid State Laser Projector,” Digital Projection International’s new INSIGHT LASER 4K projector is a 20,000-hours, no-lamp laser projector.

Aimed at simulation, visualization, entertainment, house of worship and large-screen applications, DPI says the INSIGHT LASER 4K has been developed with a ‘Set it and Forget it’ directive, delivering a simpler user experience. And, by bypassing regular lamp replacement cycles, nearly all lifetime costs for the INSIGHT are incurred at time of purchase.

Daktronics partners with Ocean to provide the first digital roadside screen installed in Newcastle located in the city's highest traffic area. It is also the first installation of an outdoor fully-encapsulated surface mount diode (SMD) video display, featuring 3-in-1 LED technology, in the UK.

Mark Bracey, Development Director at Ocean says, "As a 10 mm encapsulated screen, this latest addition to our portfolio was the first of its kind in the UK and was the perfect fit for expanding our iconic digital footprint across the UK. Both I and our Operations Director, John Kilfeather, visited the factory at Brookings, and were impressed with the operation which helped secure our decision to use this outstanding screen."

Britain's first motorway arch purpose-built for digital advertising will earn the local city council of Salford £5m, paid over ten years. The struggling town, which this year is making £25m worth of cuts and shedding 300 jobs, will be paid by JCDecaux as the structure is going up on council owned land. And the city is enthusiastically referring to the advertising sign as “a landmark.”

To be completed in spring 2015, the £2m archway will go up over the M602 motorway where it be seen by more than 80,000 drivers zipping by every day.

The arch spans 37 metres across the motorway and will be double-sides of 18 metres wide and five metres tall.

JCDecaux’s new Tesco SmartScreen channel is now live across 400 Tesco stores nationwide.

Defined as an intelligent screen powered by “Dunnhumby” insight (the supermarket's data division is an entity called Dunnhumby), SmartScreen is an insight-driven digital network of screens that JCDecaux predicts will transform the future of digital Outdoor advertising.

In a series of media firsts, SmartScreen will enable optimised scheduling based on audience behaviour/sales and introduce ratings as its new currency.

Backed by CAPTAIn, JCDecaux’s new scheduling system, SmartScreen will optimise the delivery of a brand’s campaign across the network by automatically increasing or reducing the frequency of display, targeting customers according to their shopping behaviour. CAPTAIn accesses audience insight to display creatives at the optimal time for each individual campaign.