The lobby of the Boréal building in Brussels now holds the first-ever white LED screen.

This building (owned by the investment fund Deka-Immobilien Europa) will become the headquarters of the Retail & Private Banking department of BNP Paribas Fortis. (You can understand how BNP Paribas Fortis would want to start with white screen if you followed Belgium's Fortis banking debacle.)

The LED screen measures 11m long by 3m high as designated by Conix, the architect. It fits in the lobby blending in to look like the white tiles of the adjacent walls.

The model ALS Indoor 8mm offers a resolution of 1408 x 368 pixels, more than 515,000 LEDs. The challenge was to produce a white screen (when it is turned off) to respect the concept of the architect and to provide a passive cooling to ensure silence while in operation.

"For more than a year, passive cooling has been proposed for our entire range. This technique allowed us to reduce the weight and the size of all our models, and it is one of the specific advantages of Arch," says Sebastien Clement, CEO.

Go White LED from Arch

MMD, the company behind Philips-branded LCD monitors and public signage solutions, joined with AOpen to show the digital signage solution "Smart Insert" at ISE.

Owners of digital signage gear can now easily adopt entry level media players to minimize starting costs and later upgrade to high performance media players in a swap when HD content playback is needed.

Smart Insert can also reduce maintenance fees and time: when one media player goes wrong, just replace the media player to continue broadcasting. Or change the media player hardware and software system in the shortest time.

AOpen's proposes the DE2700 is an option to start digital signage at economic cost. The DE45-PRO and DE7000 series give high performance systems with 1080P video playback capability. AOpen also supplies fanless Digital Engine models for certain applications to prevent dust and maintenance problems.

With Mobile on Desktop technology and support from Intel, AOpen Digital Engine is compact (200mm x 200mm x 60mm or less) and built with Intel Core 2 Due CPU, DDRIII memory and nVIDIA ION chipset that gives performance options for all kinds of fancy content.

For durable and stable operation, each AOpen Digital Engine has 40,000 MTBF hours under its belt and has passed 8G operation shock and 0.5Grms operation vibration tests.

Philips Smart Insert is currently available on the following models: BDL4251V, BDL5231V. From March 2010 it will be available on the BDL4230E and on the BDL6551V from April 2010.

Go Philips public signage solutions

Go Acer & Philips Smart Insert

Light Blue Optics is showing some cool holographic applications – real-world applications. HLP, or Holographic Laser Projection, is a totally new projection technology that allows images to be projected on any surface.

Watch the video (use web link below).

OK, now that you’ve seen their technology, check out the applications they have. Our favourite is projected menus on table surfaces in restaurants.

This is a very cool technology that WILL have an impact on our market, soon!

Watch Light Blue Optics

Zero Creative demonstrated its glasses-free 3D digital signage software during the ISE.

The Zero Creative technology is called autostereoscopy and uses state of the art lenticular lenses attached to the LCD panel. This lens breaks the original image in 8 seperate viewing angles on sub-pixel level, so that one's left and right eye will see different images. The lenticular lens is fully transparent.

Last summer, the company introduced its real-time 3D Digital Signage platform entirely based on a 3D engine. The software, named 3DZignage, enables users to create and deploy 3D advertisements on autostereoscopic displays, such as the xyZ 3D Display. Zero Creative is expecting an annual growth in xyZ 3D Display sales of more than 300% this year.

Go Zero Creative