Made in Poland: An Edbak Interview

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We interviewed Sales Director Gregory Bak about Edbak, the Polish manufacturer of mounts and more, a company now targeting international growth...

In Poland, your display & videowall mounts, kiosks and other AV products are found in sports stadiums, in shopping malls, in railway & underground stations, in power stations---even the office of the President. Tell us about your ambitions for the rest of Europe...
Edbak's Gregory Bak

True. Although we work in a very competitive market, other mounting solutions manufacturers are no match for us in Poland. Our great customer service, product quality and delivery terms speak to our partners more than anything else.

In the last two years, we have noticed significant increase of interest in our solutions from number of pro AV partners across the world. Some of which we have decided to sign distribution agreement with us.

You can see and buy our products in over 40 countries across the world through different channels (web stores, distributors, dealers).

Only recently Edbak has teamed up with such well recognized pro AV companies as Charmex (Spain), EAVS (France), Four Traders (Germany), Senetic (UK) or our newest partner – One Display Solution (Netherlands)  and its charismatic COO, Sebastiaan van Tongeren.

What products in your range would most likely be of international interest?

Amongst our products you can find video wall mounts, monitor trolleys and stands,TV brackets, desk mounts, indoor and outdoor enclosures and info kiosks, and our latest product group-- POS mounts, dedicated to retail chains.

But the three main groups of products that stand out the most are video wall mounts and our top seller VWPOP mount, our trolleys with most popular TR5 model, and our indoor totems which are setting new sales records every month.

Also our POS mounts are gathering great feedback and interest but it is too early to say if they will be as successful as we think they should become. 

Edbak range

You are in a very competitive part of the AV business. How does your factory differentiate?
If I was to name only three things that make the difference I would need to say “people… people… and people.” We have a great team of professionals who do care about our partner’s businesses and about our good name.

AV world is rather small and we cannot afford to disappoint our partners if we want to stay in this business.

As we produce everything in our premises in Poland we can ensure really good delivery terms and production flexibility, which is really important when working with custom projects.  Our very modern, constantly modernized machine park and skilled personnel is what give us the necessary edge.

How important is customization in digital signage and other areas you compete in?

I think we can all agree that digital signage is mostly about customization and differentiation. Almost every project is a somehow different that the other. Dimensions, design, color schemes are really important when talking about enclosures and totems.

With video wall mounts it is very often that we need to adapt our product according to integrators or installers request and the situation they meet on site. It is not always cost efficient, but we do want to solve those issues for our partners. Having all production and design work done from our Polish headquarters allows us to be more flexible than our competitors.

What new developments do you have in the international arena?

We are currently in talks with some UAE, UK and US companies. And those directions are extremely important in our business development plan.

That does not mean that we are not looking to other markets as well and we are open for new propositions. So if I may, I would like to encourage any interested partners to give us a shout.

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