In Kuwait, the 360 Mall’s Family Entertainment Center complex features top-of-the-line rides, the latest video games and skill tests for the entire family. Spanning an area of 9000 sq. meters, this high-end in-door entertainment hopes to draw 5,000,000 visitors per year.
Divided into several zones, the 360 MALL’s amusement venue features a Bowl Room covering a 2500 sq.m area of 10-pin bowling lanes and fun. The Infunity zone offers an area of more than 5000 Sq. Mts., designed to meet the requirements of families and includes latest fashionable rides and skill-redemption games. The Freeze Club offers 1500 sq.m, targeting teenagers.
The fun in this mall was created by Tamdeen Entertainment Company and designed by Concept i Design. Electrosonic designed, supplied, installed and programmed the extensive LED lighting, digital signage, video projection, special effects, audio and show control — drawing on Christie projection.
Helping to put the fun into the Infunity Zone, with its assortment of rides, is a Christie DS+750, a 7500 ANSI lumens single-chip DLP SXGA+ projector. Working in combination with GestureTek gesture-controlled tracking technology this fires vertically down onto the floor to enable children to interact with the content of popping balloons and swimming fish.
Elsewhere, the Freeze Club , a North Pole motif offers a unique venue for Kuwaiti teens with arcades, video games and simulators. An interactive video wall at the entrance features two flexible Christie DHD700 single-chip DLP HD projectors — again working with GestureTek cameras and tracking systems, and outputting 6500 ANSI lumens — allowing young guests to interact with the content, while low-lying fog is generated underneath the video wall itself.
Extremely popular in visitor attractions, the DHD700 contains a unique, user-changeable, twin-colour wheel system (to offer high brightness and rich-colour options) so that the presentation can be optimised according to which mode is preferred: there is also a choice of six motorised HD lens.
Creating further impact in Infunity, 67 LED fixtures wash the games area and generate excitement with colour changes, while an entire wall of 18 displays forms an art installation in the middle of the zone’s large atrium. Infunity also features what is believed to be the largest LED wall in Kuwait — a 10mm, 7.68 x 4.8 meter LED video wall.
Electrosonic have also injected the Freeze Club with 15 LCD digital signage systems to display advertising and information, while a lo-res wall, boasting over 2,000 meters of LEDs, wraps around the entire room and displays fire, rain, graphics and abstract patterns. A laser system, installed by Electrosonic, recreates the Aurora Borealis on the domed ceiling and is enhanced by smoke effects.
The 20-lane Bowl Room (plus separate VIP lanes) includes 3500 individual strands of colour-changing fibre in a 9-chandelier array, while the overall installation incorporates an advanced audio solution, with central and local control racks, while centrally-located Medialon servers control digital signage throughout the complex.
Electrosonic’s work in the complex took 18 months.
