After a difficult Q2, 97% of all survey participants in No. America still remain positive about the future of the Digital Out-of-Home. 59% of respondents indicated they felt “very positive” and 38% “somewhat positive” about the industry’s future.
As in past quarters, those most positive about the DOOH Industry varied across each of the three main groups of respondents: Technology/Content Providers (53% “very positive”), Advertising/Marketing Professionals (65% “very positive”), and End Users/OOH Network Operators (70% “very positive”).
Key Findings from this survey....
- 97% of all survey participants continue to be positive about the future of the DS industry.
- 51% end users/network operators reported actual DOOH Advertising Revenues were 6% Higher than Q1
- DOOH business projections for revenues in Q3 are anticipated to be the same or higher.
- End user companies report that their financial commitment to new or upgraded installations remains unchanged.
- Hottest industry growth categories for the next twelve months include: retail, restaurant, education, transportation, and healthcare.
- Over one-third of Ad Agency participants indicated that Q2 advertising spending was up over Q1.
- While over two-thirds of that same group forecast an even higher spend in Q3.
- Top DOOH Network categories that Ad Agencies are investing in include: retail, restaurant, arts/entertainment/recreation, education, bars/taverns/nightclubs, and healthcare.
