The Oxford Word of the Year 2013 was “selfie,” a photo one snaps of one’s self.
London-based architect Asif Khan, in technical collaboration with the Swiss firm iart, conceived a 3D “selfie” façade for the MegaFon Pavilion, a building belonging to Russia’s largest telecommunications company. It’s the first 3D actuated large-scale LED façade.
The technology allows MegaFon to project for 20 seconds an 8m tall 3D portrait of each participating visitor—and 170,000 people are expected to become a giant face at this 2014 Olympics.
The 2000-square-meter pavilion was built especially for the 2014 Winter Olympics in Sochi and contains an exhibition hall, hospitality areas, a viewing terrace, an amphitheater and two rooms for radio broadcasts.