The Ultimate Attraction via Digital Signage

The only better promotion for retail would be if they could hang a full-length mirror down the full side of the Empire State Building…

This New York retailer drives buyers into the store by offering outside a giant display of the customer's photo in a very public place in a very powerful display.

OK, it's over the top. But customers are lovin' it.

Clothing retailer American Eagle Outfitters opened a 25,000-square-foot flagship in New York's Times Square with a "15 Seconds of Fame" as an attraction.15 Seconds of Ame, retail attraction via Digital Signage
Visual elements inside this store (such as 15-foot ceilings and a 13-foot video wall) pale compared to the outdoor where a 25-floor tall display hangs above the storefront in domination. That screen appeals to one of the great human motivations for social networks: how to make ones' self "famous."

(Tellingly, you notice they call it YouTube not WeTube or UsTube, don't they?)

Inspired by the famous tourist location, the retailer added its customer experience called "15 Seconds of Fame." After making a purchase, customers are invited to pose in a mini photo studio. Just moments later, the customer's photo is projected onto 15,000 square feet of LED screens outside the store. Content runs on the screens 18 hours a day (and in the Big Apple, there's always someone there to see it).

Watch 15 Seconds of Fame