On arrival you’ll find their mounting solutions throughout Poland’s busiest airport, Warsaw’s Chopin, now the gateway to a growing Eastern Europe marketplace. You’ll also find their products in hotels, metro stations, shopping malls, educational establishments, banks, fast food restaurants and just about anywhere an AV mount, stand, trolleys, kiosk or video wall can be found.
And it’s not just Poland. Since 2001, Edbak's products have been shipped to over 45 countries through a growing network of distributors, resellers and OEMs. Edbak has been a steady, quiet competitor-- and all that is not going to change. You won’t see flashy show stands, publicity fireworks or other typical vendor braggadocio… this Polish company will continue to grow its business in the same steady way that built its European reputation and put their name on projects across the globe.
In the first half of 2014 alone, Edbak invested more than 2.5 million euro in new automated manufacturing equipment for their ISO 9001 facility. The new additional machinery allows them both to speed up the manufacturing processes and to bring down product costs for their customers. Instead of self-promotion and marketing, Edbak is investing in state of the art laser cutting, CNC machining, metal sheet bending and machine welding kit.
The moderation in the company´s commercial style is more a part of their manufacturing heritage than someone’s MBA strategy. Edbak started as a family business (and still is a family business with no outside investment), a family that works in metal. For 22 years, Edbak has embraced manufacturing and manipulating metal to create machine parts, industrial products and AV mounting.
In 1999, the company was initially requested to make AV mounting products for Schipol Airport as its first project and Edbak soon discovered they had a knack for it. As a young “hungry” company, they discovered in many cases they could manufacture product cheaper and faster than competition. Today with product costs continuing to rise in China, longer production and shipping times, Edbak says more customers are turning to them as a centrally located EU manufacturer and supplier.
[Photo Right: Edward Bak, President, in the metal-working factory with the latest technology ]
You could say Edbak “fell” into their niche, but the truth is it was more like a purposeful, dedicated walk. Edbak followed a clear path as soon as they realized they could manufacture and also prototype customized product with a fast turnaround and an acceptable market price. Edbak are a metal-working manufacturer making AV products; not an AV company trying to turn their hand to metal-working.
The path the company has followed is a two-lane road. Edbak has an extensive range of solutions for key installation purposes and these are in stock and available in volume. Or, just as easily, they are able to make exact dedicated customized solutions in small quantities.
Pick a single word to describe their niche and it might be “flexible.” The company is as flexible as the metal they machine, bend, twist and shape to make useful AV products. And that’s a quality that customers put a premium on.
[Photo Left: Edbak provides video wall solutions for control rooms.]
In 2010, Edbak successfully diversified their product range and launched a range of indoor and outdoor kiosks and enclosures. Now with a full range of kiosks, they offer an all-encompassing make-your-own kiosk program. Customers are able to custom-build their preferences into the kiosk and choose from a number of metal or laminate finishes to ship efficiently within Europe
For 2014 Edbak have introduced new ranges of video wall, video conferencing and menu board and tablet solutions. As well as using their manufacturing experience, the new Edbak designs showcase some innovations to make installation easier as well lowering manufacturing costs for added affordability.
Edbak is expanding its EMEA reach and looking to add new partners and OEMs. The nature of the pro AV business is that we are expanding, much like the Stephen Hawking universe, in many directions at the same time. Our product needs are getting bigger, smaller and more mobile all at the same time.
[Photo Right: Edbak builds customized solutions for many vertical markets]
In a world where customers will need even more and more sizes, shapes, and varieties, it’s not the one-size-fits-all companies that shout the loudest that wins.
The winner is more likely the competitor that says, “What would you like us to build for you today?”
Go Edbak