Application Stories

Auchan Adds 73 Screens by ViaDirect

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Auchan Group opened its new shopping center, Les Saisons de Meaux, with 73 monitors dedicated to Immochan combining touch screens, digital signage and interactive applications.

ViaDirect

The largest single-site installation ever for ViaDirect, the company installed the digital in-store advertising screens, highlighting the mall's promotions and advertisers' content. ViaDirect has implemented the BroadSign display solution.

The 47 digital signage screens are placed at strategic locations:

  • •2 totems outdoor 55'' are located in the Drive. They are resistant to temperature fluctuations, rain, dust, sun, cold and enjoy a high brightness display
  • •10 totems indoor 65'' including 6 dual-screen totems produced by ViaDirect scattered throughout the mall
  • •11 screens 48'' above checkout and 18 screens 55'' hanging above the shelves of Auchan hypermarket

The facility was equipped with a solution to make measurements of audience and behavioral analysis.

The mall features the Aushopping label reflecting the values of fun, daring, sharing and proximity desired by Immochan to create a new vision of trade, physical and digital.

In order to achieve this digital approach, the company asked ViaDirect to create several digital installations for the Les Saisons de Meaux:

  • 2 interactive children playgrounds with six 15'' multitouch screens with a wide range of classics games and 2 children "huts" with 46" screen for cartoon broadcasting
  • 1 relaxation area consisting of a 40'' screen broadcasting a series of soothing pictures
  • 2 multi-touch coffee tables for reading various magazines
  • 2 kiosks with a filtered internet access and the ‘Pyro Jump’ game, inspired by the successful smartphone game.
  • 1 Game Wall. The equipment consists of two 7" multi-touch remotes to play alone or in a 1 vs 1 mode on a big 46'' screen facing the players. The first game is a variation of the famous Tetris and others will follow in the coming months.

ViaDirect has produced the furniture, integrated the hardware, and developed the software programs for all these devices.

ViaDirect also produced and installed six 40'' wayfinding kiosks.

ViaDirect provides maintenance services:

  • Systematically installed in their digital equipment, the VDBox ensures the electric remote control, data security, supervision of equipment and software and outsourcing.
  • The VD Monitor software supervises the status of all the equipment and the incident management with geolocation.
  • The Parisian technical department manages dozens of partners in France and Europe to intervene for the client. They detect incidents in 2 hours and solve most of them in one day.

Partners in France and also internationally, ViaDirect and Auchan/Immochan have collaborated on 20 projects in two years.

Go ViaDirect and The Auchan Group’s New Shopping Center

Absen Flying High with Airport Solutions

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Clear Channel Norway

Absen European Managing Director Ruben Rengel calls it "one of the most accomplished digital signage solutions in a European Airport to-date.”

The three large-scale airport screens in Norway (Stavanger, Bergen and Trondheim) fortify the relationship between Absen Europe and Clear Channel Norway (CCN), a leading Scandinavian out-of-home advertising company, who have opted for Absen solutions on several other installations in Norway.

Utilising Absen’s AI03 3.9mm pixel pitch panels, an impressive 57 square metre screen was recently installed in the luggage arrival hall in Stavanger airport (Sola) on the west coast; another 20 square metre screen was deployed in Bergen (Flesland) in the departure lounge, while a seven square metre screen was fitted in the luggage arrival zone in Trondheim airport, Værnes.

Content on each screen is run by a computer and a special graphic card with four DVI outputs.

“The Stavanger installation in particular was a wish from CCN to install a high resolution, high impact screen for the end user, in an attempt to satisfy and attract high profile advertisers,” commented Rengel. “The 57 square metre screen not only gives a great opportunity for advertisers to get their message across, it serves as a fantastic reference for CCN expertise in providing state of the art digital signage solutions.”

Although CCN has contracts with seven airports in Norway for digital signage solutions, LCD has traditionally been the panel of choice for the installers. That is, until CCN discovered the potential of Absen’s LED panels. “Image quality on the screen is undoubtedly one of the best we’ve seen in the world,” says Jonas Michael, Head of Digital Development and Operations at Clear Channel Norway.

“We have tested a lot of brands and we realised that Absen had one of the best quality LED panels on the market at a price that is competitive, so the decision to deploy LED screens of various sizes for these airport projects was a no brainer.”

As several car manufacturers and oil industry companies had already lined up to advertise on the large 57sqm screen in Stavanger Airport, the pressure was on CCN to find a panel of the highest quality within its budget constraints.

Just as important for CCN, however, was reliability. One of the methods with which Absen has enabled CCN to enjoy such peace of mind is by developing a SNMP (single network management protocol) monitoring solution. The monitoring protocol - which counts 3500 digital assets in Norway (switches routers, internet connectors, panels, screens) - gives information about LED panel failure, heat emission, and other such panel statistics which are then sent to the CCN remote monitoring server.

“The Absen LED panels are not just well performing, they offer reliability as standard - and we can prove it with Absen’s SNMP system,” commented Michael. “Because we can see that the failure rate of the LED panels are extremely low, its makes CCN even more confident in investing in the Absen brand. The SNMP is a great example of Absen’s capacity to listen to feedback and come back with even better solutions. To be able to count on such a level of performance and reliability gives us peace of mind.”

Go Absen Flying High in Norway

Banking on Digital Signage Solutions

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BCI Bank

The leading bank in Chile recently opted for a Wavetec digital signage solution to improve corporate communication at their training academy.

BCI Bank, Chile is a prestigious bank with over 300 branches across the country. As part of continuous employee training, learning and development, BCI Bank Academy was established.

For the bank’s Academy, it’s a daily challenge to promote corporate values and disseminate BCI leadership culture to employees. BCI requested a versatile and flexible solution for collaboration that could allow its employees to modify and update the canvas data displayed on the installed displays.

Wavetec installed several digital signage solutions: stepping into the Bank Academy, employees see a 4×1 video wall consisting of four 46” professional displays with 5mm thick frames, where daily and weekly activities and time schedule can be viewed.

The solution allows information to be updated by the BCI Bank’s employees when required. An entire wall displays a large timeline graphic, which presents the bank’s history in a creative and illustrative way.

BCI Bank wall

Wavetec also installed an ultra short-throw projector to screen media content at a distance of 11.8” from the wall, and with a projection size of 100 inches. This installation will broadcast the ongoing projects and people involved with BCI Bank in the form of changeable content on a daily basis.

To enable management to get an easy and direct access to feedback from those attending BCI Bank Academy, Wavetec added two 55” touch displays. Employees can digitally type their comments and opinions about the training experience on each screen.

Lastly, Wavetec installed three professional 40” displays for continuous use, all across the academy, where a combination of media content are broadcast such as the Bank’s corporate channel.

Due to the Academy’s specific need, the Digital Signage solution is centrally managed by Wavetec’s Donatello Suite* software, which refers to specialized technical support service that remains attentive to Academia BCI’s demands.

Headquartered in Dubai’s Silicon Oasis, Wavetec has other offices in in Barcelona, Karachi, Lima, London, Nairobi, Riyadh & Santiago. After more than two decades of innovation, Wavetec enjoys a presence in over 70 countries with its information display solutions installed at 22 leading financial markets around the world.

Wavetec is ISO 9001:2008 certified, a Microsoft Gold certified partner, and a business partner for IBM and Cisco. Wavetec offers customized solutions, especially in transforming customer service areas in diverse industries such as stock exchanges, brokerage houses, airlines, mass transit, retail, banks, entertainment, and healthcare. Customers include BCI Bank, Interbank, Barclays, Emirates Airlines, Tesco, and LIDL Germany.

Go Wavetec

ONELAN Breaks the Ice at GoSaariselkä

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GoSaariselkä saw a need to display information relating to its tourist services and activities. Located in northern Lapland, Saariselkä in Finland is a popular tourist destination, providing activities such as skiing, hiking and spa.

ONELAN at GoSaariselka

Why digital signage

GoSaariselkä wanted a display solution capable of operating in very challenging conditions where artic temperatures may drop as low as -40 degrees Celsius.

Avek Esitysratkaisut Ltd. was chosen to provide a kiosk solution that could be callled "the most northern touch info screen in the world." 

What is installed

Two ONELAN Net top box (NTB) 630 media players are installed driving two 46" portrait screens on a two-sided kiosk (one side features a touch screen).

Benefits of installing digital signage

By ordering both the equipment and configured software from the same provider, the risk of any problems occurring has been minimised. It has also enabled the system to be installed very quickly, essential when the temperatures are so cold. The kiosk worked instantly-- eliminating any need to restart the system in freezing conditions.

Why ONELAN

As ONELAN has a large customer base, GoSaariselkä knows software will be kept regularly updated. ONELAN's system is easy to deploy and Go Saariselkä also wanted the ability to divide the content into many different zones. The client also apperciates  the automatic software updates.

The result

"The kiosk has now been in operation for a year. On the few occasions we have needed ONELAN technical support, we have been helped at short notice. If we could improve anything, the user interface could be modified to be even easier to use. Overall, I can recommend ONELAN to everyone who needs a digital signage solution. In our opinion, ONELAN is the best software for such kiosk information systems," says GoSaariselkä.

Go GoSaariselkä

Go ONELAN

Wavetec: BCI Bank Revamps Customer Experience

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Based in Chile, BCI is a financial institution with a workforce of 10,500 people and more than 300 banking centers.

BCI logoWith the goal of implementing new strategies to enhance customers’ and clients’ experience (and in turn BCI’s interaction with its stakeholders), the banker opted for Donatello, Wavetec’s digital signage solution.

Within the project’s framework, a number of 32 and 55 inches screens were set up in different BCI branches. Each of these TVs is now wired to a Donatello through an HDMI cable that allows HD content reception. A central web server wired to every device through a LAN or WiFi connection is responsible for the screens’ administrative operations.

Content programming and management are carried out from Donatello Suite software, easily installed and executed in any Windows laptop. The screens content is then customized combining a variety a modules such as date and time, the weather, TV programmes, and even social networks.

The project includes the set-up of 260 screens during the first stage (until July 2014) to progressively reach all the institution's offices.  

BCI branch

BENEFITS

Engagement opportunities. BCI has now a new tool to devise an enjoyable experience for its customers and clients in a physical environment, one used to build customer relations and to impact business outcomes.   

Easy installation and maintenance. If a Donatello Player needs replacement, any company representative is in a position to plug in the new equipment. The application starts working automatically.

Central management.  The system of central management  controls all screens from one point and allows the creation of user profiles (and the granting of content uploading as well as content approval permissions).

Ideal customizing options. The content modules are designed on a flexible canvas, so there is room to add BCI's own regular content institution information, the weather, date and time, social network postings, and live TV)  as well as the inclusion of BCI's ad hoc communication needs (unanticpated announcements, breaking news etc) as well. This tool can additionally be integrated to the waiting line management system.

BCI barnch2

Advantages in costs. Donatello has been developed on the Android platform for significant savings in acquisition as well as software license updating. As well, the solution does not call for heavy hardware investment, thus enabling scalable project execution.

Working in more than 60 countries, Wavetec has a track record on providing solutions aimed at building valuable experiences within the service area, not only for consumers but also for organizations such as Interbank, Barclays, Emirates Airlines, Tesco, LIDL Germany, and Chilexpress

Their distinction in the development of digital signage is their merger of waiting line management systems, and experience measurement to make a full solution in industries such as retail, banking, or health.

Go Wavetec

Digital Signage at Christie Wins Silver DSE Apex Award

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West Wing

Christie leaves Digital Signage Expo on a high note, with a Silver Apex award under the Business, Industry and Government category for its digital signage display of Christie MicroTiles in the company’s own new West Wing building expansion.

The display in its corporate office in Canada intersects technology, architecture and artistic design. Working with Arsenal Media, SRM Architects and rp Visual Solutions, it features sophisticated architectural integration and a unique technology solution to drive the 70Mpx creative canvas created for the company’s Artist-In-Residence Programme and other content development partners.

At the DSE awards ceremony, several Christie products were featured in partners’ winning entries. The Apex awards honour innovation in the development and deployment of technology in the global digital out-of-home networks (DOOH) industry, while the Content awards honour innovative and compelling content created for digital signage in the DOOH networks.

Read more...

Largest Autobahn Digital Signage Network in Europe

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Scala partner ISS Intelligent Service Solutions GmbH installed more than 3000 screens at the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn, Tank & Rast

For travelers on the German motorway network, the approximate 340 filling stations and 370 service area (including approximately 50 hotels) are a place to relax and recuperate. Around 500 million guests visit Autobahn Tank & Rast’s service facilities each year.

Tank & Rast

To cater for the changing needs of different customers, Tank & Rast recently decided to install more than 3000 screens at several hundred of its rest stations. As a part of this modernization program, service areas have been remodeled and the range of services offered has been extended significantly.

Scala Partner SEEN MEDIA now manages the network, consisting of 980 Scala Players. This digital communication solution empowers Tank & Rast to manage their communication and promotion strategy at their 300 restaurants Tank & Rast much more successful and effective.

“The management team of Tank & Rast made a crucial decision by incorporating digital communication in their remodeling plan from the start,” states Helge Haarig, Sales Manager DACH at Scala. “The companies that worked together on this project are all specialists in their field, resulting in an optimal Scala powered digital communication network that creates extra sales and advertising revenue and therefore has a great return on investment. The Scala software enables the system operators to distribute, adjust and plan top quality messaging and imagery with the utmost flexibility, creating the perfect platform for Tank & Rast to reach their target audience.”

A study of the Association for Consumer Research impressively demonstrated the effectiveness of the advertising messages on the screens of Tank & Rast as the customers were clearly inclined to purchase the displayed product vs. what they had in mind originally. This high association between ads and sales is exactly the desired outcome of marketing.

With more than 3000 digital screen channels, 290 city-lights, 100 travel-boards and many further possibilities for digital advertising opportunities, Tank & Rast stands out as a unique publishing partner. They represent a modern, effective way to reach both their own and other companies` target groups- around the clock, 365 days a year all across Germany.

Go for Full case study

Go SEEN MEDIA

Go ISS Intelligent Service Solutions GmbH



On its 100th Anniversary, IBM Wants You to THINK

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100 Years of THINK

THINK. It was 100 years ago that IBM founder Thomas J. Watson, Sr. put this one-word slogan on a nameplate on his own desk to remind his executives what IBM culture required of its executives. Soon signs appeared in IBM offices and factories By the 1920s and in the early 1930s, THINK began to take precedence over other slogans in IBM.

You can still find echoes of Watson's motto in the brand name of IBM's popular notebook computers (now sold-off to Lenovo): the ThinkPad.

Read more...

Men And Women Look At Naked Women Differently

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Tracking resultsAre there gender specific differences in the way we look at visual content? Eyetrack Shop finally answers quantitatively the question of how men and women might view digital signage messages in different manners.

There were smaller differences than you might expect but check it out for yourself.

We will tell you one fact from the study: by studying one Reebok ad that showed a mostly naked woman wearing only shoes...well, women spent most of their time staring at the shoes and you probably think you know what the men zero'd in on....

Wrong! Men went straight to the face and spent 40% more time there than women did...carefully studying the face before moving on...

Which proves unequivocally this much: men aren’t interested much in shoes. So the money you spend on shoes, girls, is to impress your friends not the sweetheart.

And the money your customers spend on digital signage displays now may be impressive but it’s the eye-tracking software that will catch the looks in the future.

Go Eyetracking Study