In AV, it's all about the network these days. Yet now that we are ready to engage the digital shift to networked video, it's clear the network infrastructure isn't prepared with video in mind.
We need internet access, WLANs, routers, network storage, uninterrupted power and more--but most of that networking kit was designed in that "data-is-king" days and hasn't changed.
If that sounds like the perfect business opportunity, meet Niveo Professional. An international company with a Dutch and UK headquarters, Niveo launches a range of networking product designed specifically for audio/video installation.
"We're providing an alternative to those traditional networking suppliers who don't specialize and who don’t come from an AV background," says Arthur C.D. de Jager, Niveo’s Managing Director. He doesn't have to name these companies but we know he means HP, Cisco, Netgear... the IT guys.
“Niveo is not a one-size-fits-all IT brand that is sold in the corner shop. Unlike the IT networking business, it's important to the AV business model that the brand is not over-distributed, that you don’t find yourself competing with web shops," continues de Jager.
The Niveo products, says the maker, are built with the AV administrator in mind. The IT administrator, for example, is used to pushing the RE-SET button. But AV requires more stability in the first place as the administrator is not always available on site.