Managing a multi-format, multi-location and multi-environment media inventory is not an easy task. The management becomes even more difficult when part of the company’s expansion strategy involves acquiring other companies with different media and different data management systems.
And that’s where Key Systems enters. From four locations across the world, the UK company has been developing and providing software exclusively for the Out of Home industry for over 25 years. Able to manage both traditional and digital signage, Key Systems works internationally with leading media owners and agencies.
For example, Primesight, one of the UK's leading outdoor advertising companies, owns a diverse portfolio of products suitable for different vertical markets. Its media includes both digital and traditional signage, in major roadside locations and popular leisure destinations such as private health clubs, cinema foyers and the UK's second largest underground network, the Glasgow Subway. The company provides a range of formats including six-sheet, billboards and transport, up to premium backlights and digital.
Primesight has a national presence covering more towns and districts in the UK than any other outdoor contractor. But that success created a jungle of hard-to-manage inventory.
To tame that jungle, Primesight uses three core products from Key Systems: Fusion, Digital Director and Proof of Posting.
