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Digital Signage Software

Newest Software Trends Enable Businesses to Better Engage Customers, Drive Results

03. 03. 2023

Martin Hagen

by Martin Hagen, SocialScreen

Pushing the boundaries of what is possible, (from cloud-based software to interactive content and automation), the latest trends in digital signage make it easier for businesses to engage with customers, provide relevant and timely information, and gather valuable data and feedback.

In this article, we will take a closer look at some of the hottest topics within digital signage software and how they improve the way businesses communicate with their customers.

Cloud-based software

Cloud-based digital signage software allows users to remotely manage their digital signage content and network from any location with an internet connection. This eliminates the need for on-premises software, servers, and hardware, making it easier and more cost-effective to manage and update digital signage content. It also allows users to access real-time analytics and data on their digital signage network and make updates or changes remotely.

The use of cloud-based digital signage software is on the rise. With benefits such as remote management, scalability, analytics, and remote monitoring & support, cloud-based digital signage software is an attractive option for businesses looking to improve their digital signage operations. As technology continues to advance, we can expect to see even more exciting developments in cloud-based digital signage software in the future.

Interactive content

Interactive digital signage is another emerging trend capturing the attention of businesses. Interactive digital signage software allows users to create engaging and interactive content, including touchscreens, games, quizzes, and surveys. These types of interactive experiences can increase customer engagement and help businesses gather valuable data and feedback from customers. Interactive digital signage can be used in a variety of settings, such as retail stores, museums, and trade shows to provide a more engaging and memorable experience for customers.

By giving customers the ability to interact with the content, not just view it passively, businesses can gain valuable insights and feedback. Personalization is another key feature of interactive content, that helps companies to create more relatable and memorable experiences for customers. This can lead to increased brand awareness and customer engagement. Furthermore, interactive content has the potential to drive sales, boost conversions and create promotions, coupons, or loyalty programs. With the advancements within digital signage, we can only expect to see more inventive ways of this trend, too.

Analytics and reporting

Analytics and reporting features allow businesses to track and analyze the performance of their digital signage content and network, including metrics such as viewability, engagement, and conversion rates. This data can be used to optimize the content and placement of digital signage for more effective communication with customers. Additionally, real-time analytics allow businesses to monitor the performance of their campaigns in real-time and adjust as needed.

Businesses need to react quickly to changes in audience engagement and ensure their content is always performing at its best: the analytics and reporting system allows businesses to gain a deeper understanding of their audience, improve the performance of their campaigns, and make data-driven decisions to drive results.

Automation and scheduling

Automation and scheduling features in digital signage software allow users to schedule and automate their digital signage content, making it easy to keep their displays up-to-date and relevant. This can be especially useful for businesses that need to frequently update their content, such as retail stores that want to promote new products or sales. It can also be used in public spaces like airports, train stations, and hospitals, where real-time information needs to be displayed to the public.

Integrations with other content systems

Integrations with other systems allow businesses to integrate their digital signage software with other content systems (social media, weather, news feeds, and more), to deliver real-time and personalized content. For example, a digital signage display in a mall could be integrated with social media to display the latest posts from nearby stores or restaurants, or a weather feed to display the current temperature and forecast. This allows businesses to provide relevant and timely information to their customers, increasing engagement and customer satisfaction.

Remote monitoring and support

Remote monitoring and support features can be especially useful for large networks or those located in multiple locations. This allows businesses to keep an eye on their digital signage network, even when they are not on site, to detect and to fix issues more quickly, minimizing downtime.

The net impact of these trends

Today’s trends in digital signage make it easier for businesses to engage with customers, to gather valuable data and feedback, and to act on relevant and timely information. All the latest high-tech features in digital signage software are more accessible to all businesses (not just the bigger companies) and cost less than ever before.

The advantages of affordable digital signage draw more and more companies into understanding the many uses of digital signage software for customers and for internal communication. For example, one large German factory recently replaced all their analog signage to add the expediency of digital signage to their public communications.

That’s right: a factory. Today even factory owners can see the attraction of the digital transformation to digital signage. Digital signage now plays a role in B2B as well as B2C businesses.

While many newcomers embrace digital signage for the first time, early adopters (for example, retail and malls) carefully evaluate their current software to make sure they too can take advantage of the recent trends in digital signage software.

These trends in digital software expand the marketplace by attracting companies (with more features, easier-to-use technology, and lower entry costs) and by compelling incumbents (through the latest tech like cloud, Big Data and AI) to look at their older software and consider new solutions.

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About SocialScreen

SocialScreen is a leading digital signage software solution. Developed in Norway to help businesses everywhere enhance their brand communication and customer engagement, SocialScreen software has been tested and proven in the Scandinavian market, considered one of the top technology adoption areas in the world.

Managing content for digital signage has never been easier with features such as drag & drop content and automatic dependencies (which can adapt to external variables like weather and fleet management support). No matter what size your business is, SocialScreen makes it easy to manage and optimize your digital signage displays when you are looking to showcase products, share company news, or inform/entertain customers.

Go SocialScreen

Go for the free trial, to experience the ease and latest features of SocialScreen

4TheWall Intros Designer S for Videowall Control Management

01. 04. 2021

Dylan Card

Digital Signage Software

By design, Designer S operates on any standard computer as a video wall control without need for any special graphics cards. Computers (including mini-PCs) can be mounted behind the screen-- without requiring expertise in most projects.

4TheWall

A web (HTTPS) based software, 4TheWall’s Designer S targets customers who run crisis management centers, command and control centers, CCTV monitoring centers and operator centers with web pages such as NOC, SOC (dashboard, local sites or external sites) -- and anywhere IP-based sources are mostly used.

4TheWall CEO Cihangir Karalar notes, “We aimed for more effective software by developing additional features to our existing software. We have created an area where our customers can integrate the Designer S software to their existing systems, and this will provide flexibility to the customers.”

The new software provides borderless web page source view. Its easy-to-use interface is compatible with Android / Windows / IOS operating systems and has a web-based automation module that can be used in many devices. Audio and video sources in the environment can be controlled from a single point with the automation module.

Supported source types: 4K physical video and audio input (HDMI/DVI/SDI or analog), H.264 and H.265 decoding, IP stream, video, browser, YouTube, Google Maps, PDF viewer, image (JPG, PNG, BMP etc.) and others.

4TheWall developed its first version of a videowall controller management software (for crisis management center and command centers of defense industry in Turkey) in 2012.

Go 4TheWall Designer S

Signagelive Broadcast Player, Free until 30th June 2020

09. 04. 2020

Dylan Card

Digital Signage Software

Signagelive wants to assist their partners and customers to keep their teams informed while many are working from home during the current COVID-19 pandemic.

Signagelive Player

So they developed a new Signagelive player to enable organisations to create and curate digital messages and broadcast to the laptops, tablets and mobile phones of their colleagues, keeping everyone informed during the pandemic.

Signagelive Broadcast Player is now available for free to anyone, anywhere to use until the 30th June 2020. The dedicated web page includes a video explaining how the solution works and a form for those that wish to request a free licence.

The Signagelive Broadcast Player allows for full-screen playlists or multi-zone layouts to be created and published to a weblink. The weblink can then be shared with a team for them to view on their devices. Any updates to the content will automatically be updated and displayed to the viewers who have had the weblink shared with them.

To help get started, they have added COVID-19 content feeds from their partner Seenspire, which update automatically as new information and updates from the WHO and offer official sources are made available.

Go Free through June 2020: The Signagelive Broadcast Player

Visix Releases Version 1.30 of AxisTV Signage Suite

11. 03. 2020

Roger Douglas

Digital Signage Software

Visix releases version 1.30 of its AxisTV Signage Suite enterprise digital signage platform and V 3.11 of their Connect Room Sign software.

AxisTV Signage Suite

The AxisTV Signage Suite release adds an Adjust Message and Adjust Layout workflows to allow users to edit text and media files in fill-in messages and layouts. The Administer Players screen now displays version, last snapshot and last update--and it can reboot or shutdown players. Version 1.30 also includes enhanced SAML authentication configuration in the AxisTV Manage CMS.

AxisTV Design, the desktop content design app, adds improvements to the Delphi calendar data widget and synchronization with the CMS. A new widget, Data-Mapped Text Choice, allows designers to specify what text they want to display, based on data available from the source. A basic user scenario would be “show the floor name based on the room number or show the name when the floor name is not available.”

Version 3.11 of their Connect Room Manager application adds two new read-only calendar types – JSON and XML. The Connect Room Manager Console offers new backup and restore functionality, and administrators can now enter a room sign’s device shell without first rebooting the device. The release also includes an energy-saver mode, enhancements to the PIN feature and enhanced logging capabilities.

Both releases can be downloaded from the link provided.

Go Visix Releases AxisTV Signage Suite and Version 3.11 Connect Room Sign

Squirrels at ISE 2020, Ditto That

26. 02. 2020

Dylan Card

Digital Signage Software

No, not the ground squirrels. Squirrels is a USA technology company that specializes in wireless collaboration and presentation technology.

They launched two of the very first screen-mirroring apps — Reflector and AirParrot. Reflector, made waves in education. It was a first-of-its-kind technology that allowed students and teachers to wirelessly display, record and collaborate with many device types in the classroom. To date, it has reached millions of students globally.

At ISE 2020 Squirrels continues its position in the screen mirroring and wireless presentation space with a wireless HDMI alternative, Ditto, that provide companies with cost effective and easy-to-use technology for meeting spaces.

Screen mirroring with Ditto is simple: Ditto automatically connects you to the correct receiver. Anyone in the room can begin sharing content to the big screen in moments.

And now Squirrels has additionally tweaked Ditto for digital signage.

Ditto differentiates itself with the ability to instantly transition from digital signage to screen mirroring as well as utilize popular devices as receivers. Ditto receiver software runs on Apple TV and Windows devices. No proprietary Ditto hardware is required.

“We redefined Ditto without sacrificing what made it great,” Squirrels CEO and co-founder Andrew Gould says. “We gave people a way to make use of all their displays, all the time. People only used Ditto to screen mirror before. Now, Ditto is active even when you’re not presenting. The transition from displaying digital signage to screen mirroring on demand is seamless and intuitive to maintain the simplicity people love about Ditto.”

Ditto admins manage every aspect of digital signage from the web-based Ditto Account Portal. The Account Portal allows admins to create signage playlists, schedule signage, deploy emergency alerts and more. It’s also where admins delegate responsibilities.

“One person managing digital signage for every display across a large organization is not feasible,” Gould explains. “Signage changes often. Keeping up with it would become a full-time job. Ditto admins can give Account Portal access to others in their organization to manage signage for specific departments and locations.”

In addition to the new digital signage functionality, Ditto users can now mirror their device to multiple displays simultaneously. Devices could previously be mirrored to only one display. Users may also mirror up to four devices to each display simultaneously.

Go Ditto Wireless Presentation and Digital Signage Software