Digital Signage Players

DiSi Seeks to Standardize DS Advertising

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DiSi

Daniel Parisien, BroadSign’s VP Marketing and Strategy, presented his plans for the upcoming year as Chairman of the Digital Place-based Advertising Association’s Technology Committee.

During the next 12 months, Parisien will work with DPAA committee members including NEC, Arbitron, Captivate and Ayuda Systems to define and develop DiSi (short for Digital Signage and pronounced “dizzy”), a standard that can scale up to digital place-based platform capabilities.

The DiSi interoperability standard wants to address the difficulties agencies experience when producing dynamic content for cross-network campaigns. Currently, there are no means to allow content producers to compare the requirements of their spot with the features of software solutions. This can result in campaigns that are too advanced for the deployed software or ads that do not use software to its full potential.

With the emergence of web technologies in the digital place-based market such as HTML5 and Flash, a growing opportunity for “smart content” that goes beyond basic video has emerged. To satisfy creative agencies and software providers alike, DiSi hopes to establish a common language among players in the industry to let advertisers have the types of omni-channel campaigns that extract an increased value from agency ad spend.

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DSE’s Annual Video Wall

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DSE Videowall

For the third consecutive year, BrightSign partnered with signage industry leaders to power the DSE’s official videowall display that greets attendees.

“Each year we strive to create a display that showcases what’s possible with digital signage today, and I believe this year’s installation has raised the bar yet again,” says Jeff Hastings, BrightSign’s CEO.

DSE assembled an industry team to collaborate on the entry display for this year’s show. Flixio Studios created rich content that BrightSign’s solid-state players distributed to Philips displays secured with Peerless-AV mounts.

All told, the mosaic-style installation covered an area of approximately 2.44m (8 feet) high by 4.88 (16 feet) wide, suspended 2.44m (8 feet) off the ground by giant columns on either side.

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Philips Public Signage to present UPP! Player

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The UPP!

Weighing only 90g and controllable via an Android tablet or smartphone , the UPP! (Upgrade Public signage Player) plugs into Philips Public Signage displays to control signage content via wifi. Content can be managed, organised and updated with Android smartphones, tablets or other PCs. Videos, messages, maps or texts are transmitted to the screen and refreshed either manually or automatically at scheduled times.

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CAYIN Compact Dual-Display Digital Signage Player

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Cayin SMP-WEBDUO

CayinTechnology unveils its new generation of dual-display digital signage player, the SMP-WEBDUO.

The new player is smaller, lighter, but more powerful. It provides a wider selection of multimedia content and upgrades user experience.

Compared to the old model, this new media player reduces size by one quarter and sheds half of the weight.

Users can enjoy more value-added functions without paying more. New SMP-WEBDUO adds the video-in function, and thus enabling users to play real-time video by directly connecting to a TV tuner, DVD player, or other multimedia devices. TV programs, movies, and even surveillance video can be easily adopted to enrich digital signage networks.

SMP-WEBDUO also features its capability to control two screens simultaneously and demonstrate plentiful sets of screen combinations both in landscape and portrait orientation. Users can select from the clone, distinct, or extended mode to display identical, different, or even stretched multimedia content from one screen to another.

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BrightSign’s Bright New Look Costs Less, Works Faster

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BrightSign HD

Well, you can’t say BrightSign isn’t listening to the market. Their new updated HD models have a lower-cost (by 23% on high-end HD1020 model and 12% on entry level HD120), faster performance (2X), better video-to-video performance, and about 20% smaller form factor.

CEO Jeff Hastings [show in photo below] told us: “We wanted BrightSign HD to eliminate virtually all barriers to entry into the digital signage market. So there are no barriers to mass roll-out using a solution that’s a fraction of the cost of alternatives.”

By “alternatives,” we mean PCs that are in situ as digital signage players…that may account for as much as 60-80% of the market today. BrightSign sees the market potential still as a huge opportunity and unit growth is probably only overshadowed by extraordinary exceptions such as iPads.

BrightSign’s family of non-PC, solid-state digital sign controllers come integrated with a next-gen microprocessor to deliver improved media playback performance as well as save on manufacturing costs (and lets BrightSign pass the savings on to its customers. This is not charity; of course, it’s volume stimulus.).

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