Elementary, my dear Watson...IBM invests part of a $100 million [£59.5 million] fund in Fluid Inc. to try and revolutionise the personal shopping landscape using the power and expertise that its Watson supercomputer can bring to the table.
Fluid and IBM will work together to change the way that consumers shop by creating personalised, digital experiences with a personal shopping concierge that understands and advises users on key purchase decisions in what the two hope is an "industry first."