If you took a photo of rush hour in London Waterloo station, you'd have another camera staring back at you.
In a super-sized promo for Panasonic's new Lumix DMX-ZX1, a camera was built to proportion around a 103" plasma screen (Panasonic TH-103PF10) that doubles for the camera's view finder.
The 3.6 metre high and 2 metre wide fibre glass camera weighs 160kg and was built by a team of 6 artists over a 5 weeks.
The 8xLife campaign has seen giant sculptures appear in high profile locations in cities across the UK including a postbox, traffic cone, park bench, crumpled coffee cup and pigeon.
The oversized Lumix spent 3 days at Waterloo before embarking on a tour of London train stations ending up next week at London Liverpool Street.
